Our Story

Taftoon: Soul of Persia. Pulse of New York. Spirit of Tulum.

 

We are a Persian street food brand built on culture, craft, and hospitality.

 

Born from lived experiences.

From stories told through food, art, music, and tradition.

 

From watching Mom, Grandma, and aunts prep fresh meals by hand.

From standing in line for freshly-baked bread each morning.

From the rhythm of kitchens… and the warmth of gathering.

 

From 25 years spent inside kitchens, dining rooms, and boardrooms and the decision to finally take a chance on an idea.

 

Taftoon is Persian street food reimagined through a modern New York lens, filtered through a Tulum sunset.

 

We’ve traded the bright lights for a sanctuary of:

Dimmed amber glows and hand-crafted textures.

Deep, melodic soundtracks that bridge Middle Eastern soul and jungle house.

Lush, cozy corners designed for lingering, not just passing through.

 

But Taftoon is also street food at its core! crafted for the city’s nonstop rhythm.

 

A place to grab a quick bite, take it to-go, or have it delivered to your door without ever losing the feeling of warmth and escape.

 

A vibey, trendy, relaxed space to linger.

To share plates.

To sip.

To feel transported.

 

For the city that never stops moving.

For a culture older than borders.

For nights that turn into memories.

 

For everyone who believes food is more than food.

It’s hospitality, atmosphere, and connection.

 

This is the beginning.

 

New York, welcome to Taftoon.

 

Coming Summer 2026.